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‘iBrain FIT-IQ,’ New Mobile Version of Brain Center America’s NeuroActive Program, Puts an IQ-Boosting Brain Gym in the Palm of Your Hand
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MIAMI – June 16, 2009 – Stephane Bergeron, M.D., founder and CEO of Brain Center America (BCA), today announced the launch of ‘iBrain FIT-IQ,’ a new line of fun, easy iPhone and iPod apps that enable users to work out their brains, sharpen cognitive skills and improve IQ.
The physician-owned BCA, which pioneers brain-fitness programs designed to improve memory, concentration, multitasking and a complete range of mental abilities, partnered with Frima Studio to develop the innovative mobile apps based on BCA’s patent-pending brain-fitness software suite, the NeuroActive Program.
The applications comprise an interactive set of 12 brain-training exercises that help users train 12 essential brain functions, regrouped under such themes as IQ, memory, brain speed and 3D orientation. iBrain FIT-IQ is the world’s first mobile app designed to help the brain become more efficient at a modern-day requirement: multitasking. iBrain FIT-IQ trains the brain to juggle multiple tasks with significantly less effort and less stress – training that has been scientifically proven to help increase IQ by at least five percent in a few weeks.
iBrain FIT-IQ is powered by an advanced artificial intelligence that personalizes the training levels according to the user’s skills and performance and continuously modifies the intensity to keep the users engaged and challenged. The app also requires the user to use Apple’s accelerometer to complete certain brain tasks iBrain FIT-IQ’s first application, comprising three exercises that can be previewed in a free lite-edition, is available at Apple’s AppStore beginning June 17.
iBrain FIT-IQ marks the second expansion of BCA’s product line from its original “brain-gym” software. In January, BCA unveiled the Neuroactive Brain Bike, the world’s first simultaneous brain and body exerciser, at Lady of America Fitness Centers.
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Editor’s Notes:
Interviews, photographs, product demos and copies of the scientific research behind the NeuroActive Program are available upon request
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"iBrain FIT-IQ enables your smartphone to make you smarter. This fun, comprehensive brain gym rests in the palm of your hand, making it the ideal application for students, casual gamers, busy professionals and others who want to sharpen their brains, improve name and face recognition for networking, boost memory and brain-processing speed, juggle multiple tasks more effectively or become more efficient and productive in their daily lives," said Stephane Bergeron, M.D., part of the international team of brain experts who pioneered BCA's brain-fitness programs. "iBrain FIT-IQ is designed to fit any busy schedule and provide effective brain training anytime, anywhere - while commuting in a taxi or waiting for appointments. iBrain FIT-IQ is making total mind-body fitness easier and more accessible than ever."
Added Steve Couture, CEO of Frima: "iBrain FIT-IQ really puts the smart in smartphones. It includes many innovative features, such as allowing the users to compare their results and scores with those of people from other geographic locations. It's going to have a tremendous impact on the industry, and we look forward to continuing to work with Brain Center America to create other mobile applications that serve the growing market for brain-fitness programs." |
| Corporate Information |
About Frima Studio
Frima Studio is a Canadian independent game developer that provides a wide array of animated and interactive products, highly personalized and massively creative. A leader in MMOG (multiplayer online games), Frima is a one-stop shop for customers wishing to orchestrate a synchronized launch on both the web and portable consoles, cell-phones and television. In 2008, Frima expanded its mobile phone games with its acquisition of the acclaimed gaming studio, Humagade. Frima has international clients ranging from Build-A-Bear Workshop to Warner Brothers and Nickelodeon. More information is available at www.frimastudio.com.
About Brain Center America
Brain Center America is a U.S. neuroscience company and member of the Brain Center International group that developed the NeuroActive Program and the NeuroActive Brain Bike. Its innovative software programs improve memory, concentration, energy and total mind-body health with brain-training exercises. Created by physicians and brain specialists, the software programs are the only ones of their kind that target 16 vital functions throughout the entire brain and deploy advanced artificial intelligence to customize training and generate maximum gains in minimal time. BCA's programs include Complete Brain Training, Memory & MultiTasking Booster, and iBrain FIT-IQ for iPhone. www.braincenteramerica.com or call 888-780-2724. |
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